UF Vendor Fair 2018

University of Florida
Business Fair + Summit
Graphic Package

THE CLIENT

Done through Visual Appeal Studio

THE BRIEF

The University of Florida hosted it’s 27th Annual Small Business Opportunity Fair + Summit. They requested a fresh new look for all their marketing collateral. This event provides the small, minority and women-owned business community with information for success, business growth, and sustainability.

WHAT WE DID

With the school colors of orange and blue as a base and geometric angles and triangles, a cohesive brand identity was created that is both business oriented with a hint of playfulness. The design aesthetic was the applied to all print, web, and marketing material.