Spring, Altria’s Young Professionals
Spring is seeking to deliver an innovative way to effectively communicate value, data content and future potential for an executive meeting through infographics.
The purpose of the infographic was to entice, educate and engage. Our design process included multiple points of client review and feedback as well as dedicated time for strategy and visioning. During the Development phase, we conducted a thorough review of the existing research data, marketing material, and graphics to evaluate the message consistency and developed guidelines that helped inspire the narrative and graphic direction. The data was then be broken down into comprehensive information that was both visually dynamic and effective.