Sharing videos is a great way to connect with your network. Videos significantly increase interest and potential interaction with your brand. Zimpatica wanted to elevate their video presentation with custom animations for the beginning and end of their videos that highlighted their brand.
We created three custom animating options with a heavy focus on liquid and motion that emphasized the nautical aspects of the client’s brand. After seeing what we could do, the client wanted to highlight the sailing origins of their logo, the sails of a sailboat. Taking this into account, we animated a sailboat cutting through the water, revealing their logo within its wake. The final animation is fluid and dynamic, allowing the client to truly show off their brand.