Sharing videos is a great way to connect with your network. Videos significantly increase interest and potential interaction with your brand. Zimpatica wanted to elevate their video presentation with custom made opening and closing animations designed to be used at the beginning and end of their videos that highlighted their brand.
Initially, we created three custom animating open options with a heavy focus on liquid and motion to emphasize the nautical aspects of the client’s brand. After seeing the options, the client further wanted to emphasize the sailing origins of their logo which incorporates the two sails of a sailboat. The final chosen animation features a sailboat cutting through the water to reveal their logo within its wake. The animation is fluid and dynamic, allowing the client to truly show off their brand.