As we all switched to virtual conferences due to COVID 19, Zimpatica found the kiosk they originally sponsored for the international conference, Appian World 2020, was now a virtual booth. With a limited area to showcase a logo and a graphic or video and a deadline of less than a week, Zimpatica turned to our team to deliver. Zimpatica had already developed an innovative Appian demo site that allowed potential clients to interact with the Appian platform, learn about their company and engage in activities to get points and win prizes. However, an animation was needed to make their virtual booth stand-out, showcase their value as a company, and direct traffic to their demo-site.
With such a tight deadline, the Liona Design team quickly created the best strategy for the branded animation to convey. We developed a clear emotive message acknowledging the current situation we were all in but quickly pivoted to how Zimpatica was creating innovative solutions. The video successfully established Zimparica as a unique company within their marketplace, ready to meet new challenges head-on. Clients were also directed to the demo-site for further engagement. Drawing in viewers with a remarkable and memorable presentation, the animation resulted in a dramatic increase in client interaction and a notable improvement in sale conversions.