Zimpatica is a small, minority-owned business specializing in digital transformation through low-code development that required a design strategy to make them more relatable and engaging. The Liona Design team redefined Zimpatica’s brand identity giving the brand an entire overhaul. We created a bold new color scheme, then built their brand voice to be more colloquial, keeping the technical language to a minimum and focusing on simplicity. To top it all off, we paired the new voice and colors with subtle nautical aesthetics. Equipped with a fresh new look and voice, Zimpatica is making new waves for their clients and within their market.